Whilst listening to some music on Spotify the other day, I was bombarded with Becks promoting their new labeling for their bottles. Over the past 22 years, they have used their labels as a blank canvas for some of the largest names in contemporary art, generating a gallery of 25 designs. Now that's pretty cool, but nothing special to be honest. It was their newest direction that really caught my eye.
They have, over recent years, added music to their area of advertising and marketing. Now, in 2009, they have decided to combine the two together in their latest promotion, 'Music Inspired Art Labels'. This allows selected artists, this year's being Hard-Fi and Ladyhawke, to design the labels inspired by them and their music.
This made me think about how effective music and art has been used as a tool for promotion and advertising in the past, and how music and design could be used together, to enhance areas and issues in design that are normally overlooked.
Anyhow, it's just some food for thought [and me getting my foot back on the blogging ladder!]
Peace.
*_*
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