These are of course very important issues to be aware of, and I was glad to see that they were being advertised and commented about. However, looking at the flyers, I was puzzled as to the correlation between apples and bowel cancer, and oak leaves and prostate cancer? Does eating too many/not enough apples give you bowel cancer? Can oak leaves provide some clue towards prostate cancer?After wonder about all the possible links between these seemingly unconnected things, I remembered a lecture given by Jonathan Baldwin last year. In it Jonathan Baldwin used the example of pizza flyers to provoke mixed opinions on its graphical design merrit. Most people in the audience (especially the graphic design students) saw the overly intense colours, loud busy text, unclear font and haphazard layout and where in no doubt that these were examples of the worst graphic design they had seen!
In response to this, Jonathan argued that they were actually example of excellent graphic design. Through their overly intense colours, loud busy text, unclear font and haphazard layout, they successfully communicate exactly the type of experience and product you will get. The pizza will most likely by quick, cheap, unhealthy, greasy and delicious! Would the same message be communicated if the flyers where professionally designed and slickly produced? I doubt it! Meaning is determined by situation and buy the end user.
How does this relate to my medical flyers? I'm not really sure yet. The colours are certainly soothing, but I'm still not sure about the images. I will continue to ponder, but if any of you have any thoughts on the topic, please let us know!
To read Jonathan Baldwin's great article on pizza flyers go to : http://www.underconsideration.com/speakup/archives/002462.html
Also turns out its top of the list on google!
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Maybe it's meant to be a fig leaf? And we all know what effect figs are supposed to have. And apples are fibrous and clean out the system? And buy the weay yer spellin is still atroshus!
ReplyDeleteor possibly because the apples look a bit like a bum...?
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ReplyDeleteInspired in natural systems.... the oak leaves in the fall are dry.. that means that in an advance age your prostate probably will be dry if you dont take care..... and yeap the apple is because looks like a bum I think!!!
ReplyDeleteIs a good example of graphic design and the need of reconnection with planetary processes--- good sustainable design.
It is probably referring to paintings of Adam and Eve who covered their body parts behind leaves and in the latters case, an apple. This hints at a deeper thought that medical professions are suggesting we should not hide our bodies away but instead - get checked up.
ReplyDeleteAlthough this thought is a long shot and if the masses are missing this reference then it definately needs a rethink. On the other hand, I might be entirely wrong.